Advertising moves faster than most legal review cycles, and a campaign that infringes a competitor’s mark, copies creative work or overstates a product claim can cause damage long before a formal complaint arrives.
We advise brands and agencies on clearing campaign concepts, imagery and claims against existing trademarks and copyright, structuring influencer and endorsement agreements, and substantiating comparative or performance claims before they run. When a dispute does arise, whether a takedown notice, a regulatory complaint or a competitor challenge, we act quickly to assess exposure and respond.
Product liability work follows the same logic in reverse: where a product claim, labelling statement or safety representation is challenged, we help clients assess the underlying risk and correct course before it becomes a wider commercial or reputational problem.