FMCG, Retail & Consumer Goods

Brand protection, anti-counterfeiting, packaging and distribution advice for consumer product manufacturers, importers and retailers.

Premium unbranded consumer packaging arranged on a refined display

Legal challenges

Consumer goods are bought in seconds on the strength of a name and a pack, which makes them the first target for counterfeits, look-alike packaging and unauthorised imports. Growth through distributors, retailers and online marketplaces then multiplies the places where a brand can be copied or misused.

How we help

We build and register brand and packaging portfolios, act against counterfeit, look-alike and grey-market goods at the border, in the market and online, and structure the distribution, agency, manufacturing and retail agreements through which products reach consumers.

Apex Law Chamber advises manufacturers, brand owners, importers, distributors and retailers of fast-moving consumer goods and other consumer products, from household and personal care items to electronics, apparel and packaged goods.

In consumer markets the brand and the packaging do most of the selling, so they are also what infringers copy. We help clients protect names, logos, labels, get-up and product designs, and we coordinate practical action against counterfeits, deceptively similar packaging, unauthorised imports and misleading online listings.

We also advise on how products reach the market: distribution, agency, contract manufacturing, licensing and retail arrangements that define territory, quality control, brand use and what happens when the relationship ends. For international brands entering Nepal, we combine brand protection with market-entry and distribution structuring.

Our FMCG, Retail & Consumer Goods work includes

  • Trademark, trade dress and industrial design protection for products and packaging
  • Anti-counterfeiting programmes, market investigation and enforcement action
  • Parallel imports and grey-market goods
  • Takedown of infringing listings on e-commerce and social media platforms
  • Distribution, agency, contract manufacturing and licensing agreements
  • Labelling, packaging and advertising claims review
  • Franchising and brand expansion for retail businesses