A name tied to a place, Ilam tea or Jomsom apple are the examples most often cited, carries commercial value precisely because of that connection, and that value erodes if producers outside the region can use the same name without restriction.
We advise producer groups, cooperatives and regional associations on the routes available to protect a geographical indication, most often through collective or certification marks, on the governance and quality-control terms that make such protection credible, and on action against traders who misuse a protected regional name.
This work sits alongside our trademark and enforcement practice, since a geographical indication is only as strong as the registration behind it and the willingness to act when it is misused.