Packaging is frequently the first thing a consumer recognises, and often the easiest brand asset for a competitor or counterfeiter to imitate closely enough to mislead without copying a registered word mark outright.
We register distinctive packaging, label designs and trade dress where the law allows it, advise on the product-information and labelling requirements that apply alongside brand protection, and act quickly against packaging that comes close enough to a client’s design to confuse a shopper at the shelf.
This work runs closely alongside our design registration and enforcement practice: a packaging design is only as protectable as the registration behind it, and only as valuable as the willingness to act when it is copied.