Apex Law Chamber advises athletes, sports organisations, clubs, federations, sponsors, event organisers and other stakeholders on the legal and commercial issues arising across the sports industry.
Our practice covers the full range of legal matters affecting professional and commercial sport, combining corporate, commercial, intellectual property, employment, regulatory and dispute-resolution expertise.
We advise on athlete and player agreements, sponsorship and endorsement arrangements, sports events, broadcasting and media rights, merchandising, licensing, intellectual property protection and sports-related disputes.
A particular area of focus is the protection of commercial rights associated with sports events and brands. We advise clients on ambush marketing, unauthorised association with sporting events, misuse of team or tournament names and logos, unauthorised merchandising, sponsorship conflicts and other forms of commercial exploitation that may undermine the rights of official sponsors and rights holders.
Our services include
- Athlete, player and coaching agreements
- Sponsorship and endorsement agreements
- Sports event organisation and commercialisation
- Broadcasting, streaming and media rights
- Merchandising and licensing
- Intellectual property protection in sport
- Ambush marketing and unauthorised event association
- Protection of sports brands, names, logos and other commercial identifiers
- Advertising and promotional compliance
- Image, publicity and personality rights
- Sports-related employment matters
- Regulatory and governance issues
- Dispute resolution and litigation
- Anti-counterfeiting and unauthorised sports merchandise
- Commercial and contractual disputes involving sports stakeholders
We provide practical, commercially focused advice designed to help clients protect sporting rights, manage commercial relationships and navigate the increasingly complex legal environment surrounding professional and organised sport.